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A workshop aiming to facilitate business meetings between locals in the travel trade and off-island delegates is returning again this year.
Following on from a successful debut in 2016, the biennial event is taking place in the second half of this week.
It will follow on from a similar event that took place in the last few days in Jersey.
"We have been working very closely with our trade partners for several months in the lead up to the release of the movie ‘The Guernsey Literary and Potato Peel Pie Society', with dedicated themed campaigns and competitions. The workshop gives our operators visiting the island for the first time the opportunity to visit the island that inspired the story," Wendy Pedder, Marketing Manager for Trade and Media for VisitGuernsey, said.
"The aim of the event is to facilitate a series of meaningful business meetings between off-island delegates and those locally who work with the travel trade. Once again the event has been met with enthusiasm from visiting representation and the local industry. We are extremely optimistic that the event will yet again prove worthwhile for all concerned."
Being held between Wednesday 25 and Friday 27 April the workshop will see 47 off-Island delegates attend from key markets to hold a series of meetings with on-island delegates. Many of the delegates will move from Jersey onwards to Guernsey during Wednesday afternoon and others will join from target markets.
Countries represented will be UK, France, Germany, Netherlands, Austria and Switzerland The delegates will represent a total of 35 business partners from tour operators, travel agents, on-line travel portals, group travel organisers, air and sea carriers to coach operators. Over 58 representatives from Guernsey hotels and self-catering establishments will also attend for meetings during the one day event alongside places of visitor attraction and activity providers. Sark, Herm and Alderney will also be represented.
The main Business day, being held at St Pierre Park, will focus on a series of pre-arranged business appointments.
Karel Harris, Chairperson of the Chamber of Commerce sub group for Hospitality and Tourism said: "The trade continue to play a vital role within the local Tourism Industry and are still responsible for bringing over 40% of total visitor numbers to Guernsey. From a local industry perspective we continue to facilitate and work with the trade wherever possible.”
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