'Supporting the heart of our community'

Thursday 02 April 2020

The Association of Guernsey Charities has launched new branding, focusing on its aim of bringing the community together.

The changes, which are the result of several months' work, follow on from the organisation's review of its services and objectives last year.

Incorporated into the logo is the association's new strap line; 'Supporting the heart of our community'.

"A distinct, professional brand is essential for an organisation such as ours that represents a large and important sector of the community," said Chairman, Malcolm Woodhams. "We are very pleased with our new, modern logo and brand as it helps to convey our message in a clear, contemporary style."

Pictured: The AGC's new logo.

The new brand and logo were developed by local design studio, Two Degrees North.

Creative Director, Chris Griffiths, added: "As a company we have always believed very strongly in supporting our many local charities as they are such an important part of our local community, offering vital support to so many. We have worked with dozens of incredible local charities since we set up the business 16 years ago, so when Malcolm approached us to see if we were able to help rebrand the Association of Guernsey Charities on a pro bono basis, we didn't haste.

"We believe the new branding is unique, bold, modern and adaptable - clearly now representing the very essence of what the association does. We hope that, now more than ever, the people of Guernsey continue to come together to help the association, along with all of the individual charities so that they are able to continue the amazing work they do."

Pictured: Malcolm Woodhams.

Over the past 36 years, the association has grown to include more than 320 members, representing all aspects of the Bailiwick's charitable sector. It regularly organises events to help and support organisations of all sizes and gauges opinions from members, to represent the views of charities.

"The work of the charitable sector is widely acknowledged and appreciated throughout the Bailiwick," Mr Woodhams continued. "This is especially true in times of crisis, such as we are currently experiencing.

"Charities are frequently at the leading edge of providing care and services to so many people in the community and it is essential that they have a strong and trusted body to support them in their work.

"We are exceptionally grateful to Chris and his colleagues at Two Degrees North for generously providing their time to help us on this project and producing a strong, clear identity for the association."