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With generations of Guernsey people raised on red, blue, or (dare we suggest it...) green milk, the rising price of a litre is one topic that is certain to split opinions.
There are those who will always buy local and support our farmers and our dairy, while others have pointed out that some families simply can't afford it.
It was announced this week that the wholesale price of a litre of Guernsey Milk is going up 4%.
With some supermarkets and shops - including the Co op and Checkers - currently charging £1.78 a litre, that would mean the price is rising to £1.85.
A law change a decade ago means the retail price of milk is not fixed and shops can charge whatever they like per carton. However, the majority charge at least the wholesale price or higher per litre.
Pictured: Milk prices went up in January and they'll go up again in July.
The Dairy says it is paying farmers 4% more for their milk this year, as the direct financial support the States provides to farms has decreased.
The Dairy is also facing increased cost pressures as a result of Brexit and the war in Ukraine, it said.
That led to the 4% wholesale price rise being imposed from 1 July, following the 6.3% price rise imposed in January, the 12.6% rise in March last year, and the 5.9% increase in January 2022.
Before that, prices hadn't risen in two years.
The latest price rise came immediately after the States discussed the Guernsey Dairy while dissecting the island's accounts.
Its losses for this year are forecast to reach £200,000 this year with the Committee for the Environment and Infrastructure reviewing the local dairy farming, to try and identify a sustainable model and viable long-term plan for the industry. Its proposals are expected to be debated by the States later this year.
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