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Guernsey milk might be the cream of the crop, but the price of a litre is splitting the opinion and loyalty of the island's shoppers.
A straw poll run by Express has found that almost exactly half of respondents will be buying less milk as the price per litre continues to rise, while a slightly higher percentage say they support the importation of cheaper alternatives.
We asked readers if the increasing price of milk will change their shopping habits, as the cost of a litre looks set to tip over £2 in the near future.
The questions posed were: Will you buy less milk, or the same, as the price rises?, and would you support the importation of other, potentially cheaper, milks?
The results were almost evenly split in both cases.
Pictured: The results of our poll.
The poll was set up after the Dairy announced the latest wholesale price rise for a litre of milk.
That 4% increase will come into effect from 1 July, meaning a litre of Guernsey Milk will cost around £1.85 in some supermarkets.
This is the second price rise this year - after a 6.3% increase was imposed in January.
Prices had already gone up 12.6% in March last year, and 5.9% in January 2022. Before that, wholesale milk prices hadn't risen in two years.
Pictured: Milk prices went up in January and they'll go up again in July.
A law change a decade ago means the retail price of milk is not fixed and shops can charge whatever they like per carton. However, the majority charge at least the wholesale price or higher per litre.
The current retail price in Co-op and Checkers Express shops is £1.78 meaning prices there will rise to £1.85 when the 4% increase is imposed.
Some shoppers have told us that smaller retailers - like Doyles Motors - are currently selling milk at £1.95 a litre meaning their prices will go over £2 if they pass the increase on to customers.
Another local law restricts the importation of fresh milk products meaning only Guernsey Milk processed at the island's dairy can be sold.
Alternatives such as soya, oat, and almond milk along with UHT and powdered milk can both legally be imported.
POLL: Will rising prices change your milk buying habits?
Second milk price rise in a year
Plant based alternatives no match for Guernsey milk
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