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While Guernsey milk is still the firm favourite among households, the Diary wants your feedback on its products and alternatives available locally.
A consumer survey, conducted by Island Global Research, has been launched and will be open until 17 March to identify current consumer trends to compare with previous years.
It also seeks views on the industry itself which has battled soaring input costs over the past few years due to global events.
The questions take around 10 minutes to complete and gather demographic data as well as dietary requirements and frequency of purchases for Dairy products.
Pictured: Plant-based milks have soared in popularity in recent years.
Andrew Tabel, Managing Director of Guernsey Dairy, said it was important to hear customers’ views as plant-based alternatives emerge and grow in popularity.
“At the same time, Guernsey Dairy milk has remained islanders’ number one choice, with the most recent survey showing that nine out of 10 local households were regular consumers,” he said.
“Sales data can give a good overall picture, but we also need to understand underlying trends that may influence people’s buying behaviour, and how these are changing
“The Dairy and local dairy farming industry form an intrinsic part of island life. Neither would exist without the other. Previous surveys have shown that islanders appreciate and value this.
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