Bowel cancer campaign on buses

Friday 25 February 2022

'Don't sit on it, sort it!' is the message of a new promotional campaign on Guernsey's buses.

Bowel Cancer Guernsey and CT Plus have launched the campaign to highlight the important of early detection of the disease.

The campaign encourages people to visit a GP if they detect any symptoms of bowel cancer. 

Bowel Cancer Guernsey Chair Anne Brouard said this was the second time the charity had collaborated with CT Plus to raise awareness of the signs and symptoms of bowel cancer. 

"When detected early enough, 90% of bowel cancer patients are successfully treated, so campaigns like this are vital to saving lives and ensuring more people beat this disease," she said. 

"We know that these tactics are really effective in catching people's attention and urging them to seek guidance from their GP if they notice anything of concern."

Pictured: One of Bowel Cancer Guernsey's previous campaigns saw stickers in public toilets.

The campaign was designed by local creative agency Two Degrees North and was funded by a grant from Lloyds Bank Foundation for the Channel Islands. 

The campaign is one of several initiatives that the charity has launched as it celebrates its 20th anniversary. 

Lloyds Bank Foundation for the Channel Islands Executive Director Jo Le Poidevin said its grants programme was established 36 years ago to support small charities in vital work. 

Pictured: Bowel Cancer Guernsey is renewing its efforts to encourage people to visit a GP if they detect signs of the disease.

"The latest initiative by Bowel Cancer Guernsey to raise awareness of bowel cancer is crucial to its prevention," she said. 

"By encouraging people to realise that bowel cancer is preventable and treatable if diagnosed early enough, we hope this campaign will result in more people seeking advice from their GP and being successfully treated."

For more information on Bowel Cancer Guernsey click HERE.

Pictured top (l to r): Bowel Cancer Guernsey Chair Anne Brouard, Treasurer Sara Gould, Lloyds Bank Foundation for the Channel Islands Executive Director Jo Le Poidevin and Jon Ozanne of CT Plus Guernsey Ltd I HCT Group.