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Orchard has appointed Nathanial Eker-Male as Account Director and expanded its reach by joining L’Attitude, an international network of public relations agencies.
He has returned to the firm where he previously worked as an Account Manager, but since then has accrued 10 years’ experience in PR roles, including working as a copywriter and journalist.
He was most recently at London-based PR agency GOLD79, where he managed clients from Park Plaza Hotels to Comvita manuka honey.
Now Mr Eker-Male will lead on key clients including VisitGuernsey and Hand Picked Hotels, as well as working closely with Orchard’s Managing Director of Strategy and Agency Growth, Brooke Kenyon, to hunt out new business in the Channel Islands and beyond.
Orchard has therefore also joined L’Attitude, an international network that spans over 30 territories. It will act as the Channel Islands’ representative in the network liaising with agencies in major locations from London to Paris to Sydney.
Ms Kenyon said: “Orchard is pursuing an ambitious growth agenda and welcoming Nathanial back to the agency and joiningL’Attitude are key to achieving that. Nathanial has gained valuable experience and his skills and knowledge are going to be of huge benefit to our clients, agency, and team.He’s a natural communicator and our clients are going to love his boundless enthusiasm and broad industry expertise.
“Joining L’Attitude demonstrates how Orchard continues to take our client offering to the next level. We are excited by the opportunity to work with other agencies and provide our clients with a truly global service. We also look forward to getting to know our contemporaries across the world and exchanging best practice.”
Orchard has a team of 15 across Guernsey and Jersey and recently rebranded.
Pictured (top): Nathanial Eker-Male.
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