New outdoor advertising initiative launched

Friday 12 October 2018

Creative and digital agency, Oi has launched a brand new way for advertisers to take their messages to the streets and engage with audiences.

Oi AdBikes are electric-powered mountain bikes with advertising trailers that they say are "ideal" for low cost, hi-vis, outdoor advertising campaigns, guerilla marketing and "a great opportunity" to promote products and services on the move or parked-up at events, shows and public spaces.

Used extensively across Europe, Oi has secured exclusive rights for the AdBikes in the Channel Islands. They are DVS approved in both Guernsey and Jersey and have a range of 46 miles on a single charge.

Peter Grange, Oi Chief Executive, said limited choice for outdoor advertising, and the opportunity to embrace a cleaner and greener form of advertising, was the main reason Oi decided to launch these.

"We came across these whilst researching for a pitch, instantly loved them, and felt they had great potential as an alternative advertising channel to be used alone, or as part of campaigns, in the Channel Islands," he said.

"We have built up a database of people who will get paid to ride Oi AdBikes and already have lots of clients ready to use them. We’re looking forward to getting their messages here, there and everywhere and using this low cost, hi-vis, cleaner and greener advertising channel to its full potential. I’m sure they’re going to be lots of fun."

For more about Oi AdBikes, to view availability, and to make a booking visit oi-you.com/AdBikes

Pictured: One of the AdBikes in Jersey.