Gold stamp of approval for Orchard

Tuesday 12 November 2019

Orchard PR has won gold at the Chartered Institute of Public Relations PRide Awards in the South of England and Channel Islands region.

The agency, which employs 12 people in Guernsey and works for clients across the Crown Dependencies, was awarded ‘Best Use of Content’ for the launch of JB Parker’s Bar and Cellar, by the CIPR’s panel of judges at the awards evening in Bristol.

Managing Director, Client Services, Brooke Kenyon, who was in Bristol to collect the award, said: “Getting such amazing recognition for a client campaign is very rewarding for our team. Developing creative and engaging content is the ambition of so many brands in today’s noisy world of constant communication. Winning reaffirms our belief that we can develop brilliant PR campaigns that make a real impact for our clients.”

The PRide Awards recognise and reward outstanding work across nine UK regions. They are a celebration of exceptional talent and a reflection of public relations best practice.

“We’re thrilled that Orchard represents Guernsey on a wider PR industry stage. We benchmark ourselves against the highest professional standards and this award confirms that we’re up there alongside the best practitioners in the UK,” Mrs Kenyon said.  

When Moores Best Western Hotel invested £1 million transforming the hotel’s bar into a brand-new establishment named JB Parker’s Bar and Cellar, they tasked Orchard’s team with finding an innovative way to tell the JB Parker story.  

The team conceived a creative content idea which would create brand awareness and drive footfall to the new establishment, whilst also giving something back to loyal customers. Under the hashtag #CheersJB Orchard launched a ‘Search for Guernsey’s JBs’ which produced significant engagement online and piqued the interest of local and specialist media. 

Pictured top: L-R Graham Kench, CIPR Business Development Manager, Awards presenter Susannah Streeter, Orchard’s Brooke Kenyon and Chris Chilton.