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WATCH: New moo-sic video kickstarts Dairy’s latest marketing campaign

WATCH: New moo-sic video kickstarts Dairy’s latest marketing campaign

Monday 22 March 2021

WATCH: New moo-sic video kickstarts Dairy’s latest marketing campaign

Monday 22 March 2021


The Guernsey Dairy has dropped a new marketing video to promote its milk products and the processes involved.

The new campaign aims to raise awareness of the nutritional qualities of Guernsey milk and the value the industry brings to the island.

You can watch ‘Grass to Glass’ below:

“We are very proud of the products we produce,” said Guernsey Dairy’s Managing Director, Andrew Tabel.

“The ‘Grass to Glass’ journey takes less than 24 hours which must be one of the smallest route to market carbon footprints of any commercially produced fresh product found on the supermarket shelves today."

The campaign has received support from the Guernsey Farmers Association.

Andrew tabel dairy

Pictured: "There are so many benefits we are keen to highlight," said Mr Tabel.

“I’m one of a number of new generation farmers who are keen to see our industry evolve,” said representative Michael Bray.

“Guernsey farmers are playing their part in prescribing to best practices such as the Guernsey Countryside Management Scheme.

“The majority of us are already RSPCA Accredited and these initiatives help support the values we want to impart about Guernsey being a very high quality and sustainable faming environment."

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