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Guernsey Police, the Health Improvement Commission, and Guernsey Prison have launched this year’s Christmas drink driving campaign, focusing on the huge potential impact caused by getting behind the wheel after drinking.
The theme of the campaign, ‘It’s a Small Island’, continues from last Christmas, and aims to show that drink driving is ‘not an acceptable part of our community’ and can have devastating consequences.
Guernsey Police have taken a new angle this year, focusing on the way the Bailiwick adopted the ‘Guernsey Together’ spirit to tackle the pandemic this year. In a new video, Officers hope that islanders will adopt the same approach to drink driving over the holidays – and the ‘Crushing Reality’ of what can happen if they don’t.
“This winter, we are reminding everyone that the only safe amount to drink is zero,” said Inspector Thomas Marshall, leader of the Roads Policing Unit.
“The reality is not only the dangers of drink driving, but also the real consequences you can face such as fines, being banned from driving, going to prison, and in the most serious cases or for repeat offenders, having your car seized and crushed.
Pictured: Guernsey Prison will be supporting the ‘It’s a Small Island’ campaign with images on the back of prison vans showing the consequences of drink driving.
“It’s just not worth it, so this Christmas go out, have fun, enjoy that we’re lucky enough to be able to do so, but whatever you do, don’t drink and drive.”
After five arrests related to drink driving were made over the weekend, Substance Abuse Lead for HIC Andrea Nightingale wants islanders to understand what is at stake if you get behind the wheel and you’re over the limit.
“The vast majority of islanders realise that there is no place in our community for drink driving,” she said.
“The consequences can be devastating to you, your family and loved ones. We have seen cases recently where drivers have been significantly over the limit and it’s just unacceptable. They place not only themselves at risk, but every other road user or pedestrian.”
“This year, more than ever, we want to celebrate the fact that we are still able to go out and enjoy socialising with friends and family, but please do so with a plan in mind for how to get home. It’s a small island – don’t drink and drive.”
Guernsey Police 'Crushing Reality' Drink Driving Campaign 2020 from Bailiwick Express on Vimeo.
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