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For the first time, representatives from VisitGuernsey have attended and exhibited the island and what it has to offer at the BBC Countryfile Live Show.
Set in the grounds of Blenheim Palace, over 120,000 Countryfile fans were expected to attend over the four days of the show.
Celebrating and championing the British countryside and its enterprise, VisitGuernsey said it was the "perfect fit" for showcasing "Guernsey's stunning scenery" and "outdoor offering".
Deputy Dawn Tindall, a member of Economic Development, said: "The audience for the show will be coming from all over England to Blenheim Palace for the show and, as the attendance profile show visitors exactly mirror VisitGuernsey’s core target audience, it is a fantastic opportunity to meet these potential holidaymakers, face to face, and talk to them in person about our glorious islands."
The Guernsey stand design included a unique-to-the-island blue letterbox, which was reportedly a "great success in attracting interest".
The show itself launched in 2016, off of the back of the TV programme's six million regular viewers. It was quickly hailed as "one of the most successful consumer show launches of the decade".
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