JoJo Maman Bebe is running its 'From a Mother to Another' charity initiative for a third year
The children's clothing stores across the country are collecting "good quality, outgrown or unwanted baby and children's clothes" in size 0-6 years as well as children's shoes.
Customers in Guernsey store are asked to put together compete outfits sorted by size, sex and season, with shoes in a separate bag. They can be taken in to the High Street shop.
The 'From a Mother to Another' initiative ams to help clothe the thousands of displaced children living in Lebanon via Trussell Trust food banks, all while also trying to reduce the levels of clothing waste that end up in landfill.
Laura Tenison, founder & CEO of JoJo, visited Lebanese refugee camps in early 2016. She said: "Our FAMTA clothing gift bags are distributed to families living in the Bekaa Valley along the Syrian border who want to head home as soon as the fighting stops.
"Our customers have been amazing – by packing their children’s outgrown clothes into lovely outfits they give a moment of hope and joy to people who have struggled for many years. We are so proud that this simple initiative extends the life of clothing many times and helps to reduce landfill."
In the UK emergency clothing packs will be distributed by some of the Trussell Trust’s 428 Foodbanks.
Sam Stapley, Operations Manager at The Trussell Trust said: “Over a third of the almost 1.2 million three day emergency food supplies provided by The Trussell Trust’s foodbank network last year went to children, and it’s all too common to meet parents at foodbanks who have been skipping meals so their kids don’t go hungry. Things are difficult for lots of families at the moment."
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