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Maybe all you want for Christmas is a machine that blasts out farts. Or some tiny lego plants. Or maybe a walking penguin.
Well, they are all expected to be among the top toys this Christmas as research shows spending steadily increasing and a return to the high street.
The DreamToys Christmas List released by the Toy Retailer Association is selected by an independent panel of toy retailers and experts.
Chair of the DreamToys selection committee Paul Reader said: “More so than ever before, this year’s DreamToys list shows the incredible variety of experiences and play the UK’s vibrant toy industry has to offer consumers”.
The DreamToys list includes exciting interactive toys, new versions of family favourites and something for all the family, from preschool up to adults, with a diversity that reflects the many tastes and trends that define the UK’s toy industry today.
Recommended retail prices range from £9.99 to £89.99.
DreamToys ambassador Helen Skelton said: “Every year, parents and families want to get the best gifts they can for their children. With so much choice it can be a challenge to make sure you’re spending your hard earned money in the right place for the kids in our lives, which is why I’m thrilled to be helping launch this year’s DreamToys list. The list lets us all know what kids are hoping for this Christmas so we can get gifts they will play with time and time again.”
Research conducted by The Insights Family found that spending on gifts for children has increased steadily since 2021 by as much as 35%.
Parents are also expected to turn to the high street for their Christmas shopping as they did in 2023, with shopping in town and city centres up 9% and 10% respectively in Q4 2023 compared to Q1-Q3 that same year.
Beyblades X Xtreme Battle Set (Hasbro)
Bluey 3-in-1 Transforming Plane Set (Moose Toys)
Despicable Me 4 The Ultimate Fart Blaster (Moose Toys)
Disney Stitch (LEGO Company)
FurReal Peanut the Playful Monkey (Just Play Products)
Hatchimals Alive Mystery Hatch Pufficorn Egg (Spinmaster)
Hex Bots Wall Crawler Gecko (Spin Master)
Hot Wheels Ultra Shark Car Wash playset (Mattel UK)
Icons Tiny Plants (LEGO Company)
Kinetic Sand SquishMotion (Spin Master)
Little Live Pets My Walking Penguin - Waddles (Moose Toys)
Littlest Pet Shop - Pet Shop Playset (Bandai UK)
Miniverse Make It Mini Potions Class (MGA)
Paw Patrol Rubble's Bark Yard Deluxe Bulldozer (Spin Master)
Pets Alive: Mama Duck & Baby Surprise (Zuru)
REAL FX The Disney Stitch Edition Puppet
Speed Champions Mclaren F1 Race Car (Wow Stuff)
Sticki Rolls Sticki Book Pack (Character Options)
Unicorn Academy Interactive Rainbow Light-up Wildstar (Spin Master)
UNO Show ‘Em No Mercy (Mattel UK)
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