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A fundraiser for trainers with “everlasting” soles made from recycled car tyres has smashed its target on Kickstarter.
Oth Paris has created a unisex trainer brand that uses recycled car tyres to make unique shoe soles which they claim last forever.
The brand aims to be environmentally sustainable, so recycles non-biodegradable tyres to make its shoes.
Oth Paris said: “In Europe, more than six tyres are discarded each second. That is 200 million units per year. Although recycling is well advanced in Europe, many other countries don’t reach same level of expectation.
“At our level, we want to do something about it. Oth is the result of a two-year development to create an elegant and strong design that would be planet-friendly.
“Our everlasting soles are made from recycled tyres that have already been round the globe. One tyre will be recycled each time Oth produces three pairs of sneakers.”
The shoes come in white leather, grey suede, and cream.
The company has raised more than €15,000 (£13,500) so far, smashing its fundraising goal by over €5,000 (around £4,500).
Kickstarter backers are able to receive a pair of the shoes in return for a pledge of €99 (£87), which is less than the expected retail price. The shoes are estimated to deliver in September 2018.
