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Design and advertising agency Coast Media has expanded the range of services it offers with the the appointment of Oliver Tracey as Marketing & Creative Imaging Manager.
Mr Tracey's skill set encompasses video and audio production, social media, and online marketing campaigns, in particular, as well as more traditional areas of marketing. His appointment reflects the increasing popularity of the use of video as a tool for promotion - by 2017, video will account for 69% of all consumer internet traffic, and video-on-demand traffic alone will have almost trebled.
Mr Tracey joins from the Guernsey Sports Commission, where he worked for the last three-and-a-half years as Creative, Marketing & Administration Officer after graduating from the University of Chichester with a First Class honours degree in Sports Studies (Sports Development).
Coast managing director, Katie Blampied, explains: “Olly's appointment reflects the dynamic mix of youth and experience that continues to drive the company forward. His excellent work at the Guernsey Sports Commission has utilised current trends and new forms of marketing, as well as traditional techniques – and he is well known and respected in the community.”
“I already know some of the staff at Coast, and am delighted to be joining the close-knit team. I look forward to bringing my brand building skills to Coast's existing design and advertising clients, which span a wide variety of industries. In addition, I will be building on my existing contacts to bring in new business,” says Mr Tracey.
