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Two of the longest established marketing and advertising agencies, Betley Whitehorne and Image Group, have announced their merger to form the largest pan-Channel Islands full-service creative agency, Betley Whitehorne Image.
The new business, which will be known as BWI, is headed up by Chris Betley and Piet Whitehorne. Andrew Lewis will continue to manage BWI’s Jersey office. Also included in the merger is Image Group’s Gibraltar office. Established in 2012, it is rapidly developing a range of clients in the financial, hospitality and e-commerce sectors, many of whom also do business in the Channel Islands.
Chris Betley, Managing Director and Piet Whitehorne, Creative Director of BWI said: We’re absolutely delighted that two dynamic and innovative creative agencies have decided to pool resources and combine to make an incredibly strong and forward-thinking agency. By joining our two companies together, we have created a truly outstanding team of people with specialities in all parts of the creative mix.’
They continued: ‘We believe we’ve created a positive situation for our existing clients too. This merger further enhances our ability to offer all our clients the full marketing mix which many are increasingly asking for - marketing, PR, e-commerce and web design. The biggest growth area in marketing communications is in the digital sector and at BWI we now have the largest e-business and digital team of any agency in the Channel Islands.’
