'Feminine Business' workshop taking place today

Friday 16 November 2018

As Global Entrepreneurship Week continues, a workshop today will look at ways of tapping in to the 'female potential'.

Holding this event was the brainchild of Sasha Kazantseva-Miller, 'Chief Mummy Officer' at Island Mums.

“In business, qualities that are perceived to link to success such as ambition, competitiveness, strength, efficiency and a winning attitude are typically considered masculine and have been revered as being more powerful and effective, while qualities which may be considered more feminine such collaboration, intuition, empathy, integrity and receptiveness are downgraded to the 'weakness' table", said Mrs Kazantseva–Miller.

“The question we will be asking at the event at the Digital Greenhouse will be what if recognising and tapping into this feminine energy is the missing ingredient in many of our workplaces? What if this is what is needed to transform leadership in the 21st Century?”

Michelle Johansen from Female Potential, co-host of the event said: “By shifting the way we look at leadership and breaking some of the stigmas associated with feminine energy, we believe we can create a more holistic environment that promotes greater success and well-being in today’s businesses.

“Crucially this is not just about women, we all possess feminine and masculine energy — the yin and the yang — and it is finding the balance of these energies in business which will transform our workplaces, our lives and regenerate our planet."

The event takes place on Friday 16 November from 10:00 to 12:00.

Pictured top: previous workshop organised by Island Mums