Waitrose to expand its eco laundry range

Thursday 01 August 2019

To reflect the growing market, Waitrose & Partners says it is expanding its eco laundry range with the launch of new products that help to reduce the environmental impact of our homes.

Shoppers are setting their sights on greener whites with the retailer saying sales of eco laundry products are up 40%.

Waitrose & Partners is the first UK supermarket to stock a product which washes clothes without the need for washing detergent. The ecoegg Laundry Egg contains two types of mineral pellets that work together to give optimum cleaning results and can be used for up to 70 washes. The retailer will also stock the ecoegg Dryer Eggs which reduce tumble drying time and creasing, at its two stores in Guernsey. 

Waitrose & Partners is also the first UK supermarket chain to offer a patented washing machine bag which filters out and traps plastic microfibres from synthetic clothes. 

The GuppyFriend Washing Bag helps prevent microfibres being released into the water during a washing machine cycle. Synthetic clothes are placed into the specially designed micro-filter material bag which reduces fibre breakage and traps microfibres preventing them being released during washing and making their way into rivers and oceans.

Andrea Watson, Waitrose & Partners Laundry Buyer, said: “Our customers are passionate about shopping in a more sustainable way, from wanting less food packaging to being environmentally responsible with household jobs. These new and innovative products offer more choice to help shoppers be cleaner and greener." 

Pictured: Waitrose on the Rohais.