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VisitGuernsey and its creative agency, Vivid, have been shortlisted for The Best Integrated Campaign of the Year title at this year’s UK Travel Marketing Awards.
The shortlisted 2017 Guernsey Memories campaign promoted the island through TV, digital, social media, outdoor, press, PR and radio media channels.
The campaign was developed by VisitGuernsey’s marketing team led by Anita Walker, Marketing Manager Brand and Communications; Wendy Pedder, Marketing Manager Trade and PR and Peter Amory, Marketing Manager Digital.
If successful, this will be the second UK Travel Marketing Award in just two years that VisitGuernsey, working with Vivid, has won, after taking the Best TV advertising honour in 2016 for the TV campaign Great things Happen in Guernsey.
Mike Hopkins, Director of Marketing and Tourism said: "This is fantastic news for the two teams. To be nominated by the UK industry’s top travel and tourism organisations and the UK’s pre-eminent professional marketing organisation, The Chartered Institute of Marketing, is testament to the excellent work produced by the very talented teams at VisitGuernsey and Vivid in support of Guernsey’s tourism trade and industry.”
Other brands shortlisted this year include Air New Zealand, P & O Cruises, Norwegian and Sandals Resorts.
The winners will be announced at an awards ceremony in London on 12 March.
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