Two wins for Specsavers

Thursday 09 November 2023

Specsavers took home two of the trophies at the recent Marketing Week Awards for campaigns highlighting the firm's home visits service, and contact lenses.

Judged by 51 marketeers from different brands across various industries, the annual awards provide the opportunity to be acknowledged by some of the biggest names in UK marketing.

Specsaver's first win came in the Health and Life Sciences category, where the Home Visits ‘I don’t go to Specsavers, they come to me’ campaign took the top spot.

Laura Cooney, Marketing Lead for the campaign said: "We are delighted to see our 'I don't go to Specsavers' campaign being recognised at last week's Marketing Week awards.

"Nothing embodies Specsavers' brand purpose more than our wonderful Home Visits service, and it has been wonderful seeing it elevated at a national scale. The campaign drove an incredible amount of awareness of the service, meaning more people than ever could access the care that they need."

The second win was for the ‘Kiss Clash’ campaign, entered in the Insight and Market research category.

The campaign was curated to highlight how in some situations contact lenses are much easier than glasses, using real life couples and celebrating love for all.

Aimee Legge, Head of Marketing Strategy and Insight said: "We are really pleased to have been acknowledged in this category for our Kiss Clash campaign. Grounding our activity on a core customer insight is what really made this campaign a success."

Specsavers' Chief Marketing Officer, Peter Wright was also recognised in the Marketer of the Year category as he remains in Marketing Week’s Top 100 and Campaign Magazine’s Power 100 list.

Pictured top (l-r): Claire Bryant, Lucy Weetman, Holly Piriou, Phoebe Hazan, Mary Musasa and Pollyanna Evelegh. (ASV Photography Ltd.png)