Sure hires new Head of Marketing from Sony

Friday 22 March 2019

Sure has appointed Francesca Vadher as Head of Marketing across the Channel Islands and the Isle of Man.

Ms Vadher brings experience in supporting international business development initiatives and implementing marketing strategies.

She has worked in marketing communications within global blue-chip brands for over 20 years and joins Sure from Sony Digital Cinema where she was Head of Marketing for Europe and the Americas.

Based in Jersey, Ms Vadher will be responsible for the planning and managing of consumer and corporate marketing campaigns across the Channel Islands and Isle of Man. She will be working to develop the Sure International brand to ensure a consistent brand presence in the market.

Ms Vadher grew up in Jersey and completed a Diploma in Marketing and Tourism at Highlands College before achieving a BA Hons in Marketing and International Business at the University of Bedfordshire. She also gained a Certificate in Digital Marketing from the Chartered Institute of Marketing.

Alistair Beak, Chief Marketing Officer at Sure said: “Francesca has an impressive background and has proved that she is experienced at developing brands and managing international marketing campaigns.

“She will be working across the islands and serves to understand how Sure can support the specific needs of our customers and developing both corporate and consumer activity. I know she will be a real asset to the business and to the Sure team.”