Pula Aviation widens its business aviation portfolio

Friday 18 January 2019

Guernsey's Pula Aviation has bought ASG Ltd and launched a new subsidiary which also includes its existing Pula Aviation-owned business Centreline AV Ltd.

ASG Ltd is a Guernsey based operation, specialising in business and general aviation maintenance and executive ground handling, and the sale and acquisition of business aircraft.

Together with Centreline AV, ASG Ltd will form part of a new group holding company ‘Pula Aviation Services Ltd’ offering aircraft management and charter, maintenance, aircraft sales and executive ground handling, supported by a 100-strong workforce.  

Announcing the acquisition, Colin Pickard, Director of Pula Aviation Ltd said: “This is an important strategic step for us, and we are delighted to be expanding our business aviation skillset with the acquisition of ASG Ltd, which has been delivering services to business and general aviation aircraft owners and operators for 28 years.” 

Centreline’s current CEO, Tanya Raynes will become Chair of the new Pula Aviation Services in March, when she will relinquish her day to day role with Centreline, while Steve Page, who has led ASG Ltd since 2014, becomes CEO of the new company.

Ms Raynes said: “With two established and successful businesses coming together, we are excited to be creating a new, one-call, privately owned aviation group. We are combining Centreline’s and ASG’s strong entrepreneurial spirit and customer service values and I believe this to be the perfect platform to support Pula Aviation’s ambitious plans for growth.” 

Commenting on the acquisition, CEO Steve Page said, “The long term strategy of Pula Aviation Services Ltd is to offer a broad range of aviation related services to our customers and the acquisition of ASG further reinforces our expanding business aviation portfolio. Centreline and ASG have distinct customer bases and focus largely on different markets, providing an operational fit which is ideal for our aim of increasing our market presence.”

Pula Aviation Services Ltd is headquartered at Pula House, St Martins, Guernsey. 

The firm was advised on the acquisition and restructure by Guernsey law firm Carey Olsen Ltd.

Pictured: Colin Pickard, Tanya Raynes and Steve Page.