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Online betting company Betway’s Marketing and Operations Director Paul Adkins has been recognised by Marketing Week as one of the Top 100 marketers in the UK.
The list champions individuals, including the St Saviours resident, who are making an impact in the marketing industry, showcasing those who are pushing boundaries with innovative, dynamic strategies.
Mr Adkins, who attended Elizabeth College in Guernsey, has driven forward Betway’s imaginative marketing campaigns, taking advantage of the latest technologies including AI and optimisation.
The company’s latest campaign ‘The Hunch’ brings gut instinct to life, drawing on the emotions fired up through sport and betting. Betway also has partnerships with Premier League club West Ham United, as well as across snooker, cricket and esports.
Mr Adkins said: “Betway is at the forefront of original, creative and digital marketing. To be recognised by Marketing Week as one of the UK’s Top 100 marketers among some incredible brands is a testament to the wealth of talent at our company.
“We’re excited to see what the next year brings as we continue with our ambitious growth plans, building on the success of our latest campaign to push the boundaries in advertising.”
Pictured top: Paul Adkins.
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