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Channel Island creative and digital marketing agency Oi has given birth to a specialist startup branding and marketing agency team servicing the South West of the UK.
Junior is a team within the full-service agency focused on making startups successful with ‘New brand thinking’. They aim to work with 'ambitious new brands looking to be disruptive in their sectors'.
The full-service offering is for clients with budgets between £25,000 and £75,000 in an early startup stage of their lifecycle. Once Junior clients exceed that budget they can choose to work with Oi for bigger, ongoing projects and campaigns from a 30+ strong team.
“We are passionate about business innovation and see a great opportunity in the startup space,” said Peter Grange, Oi Chief Executive Officer.
“There is significant clustering of startups in the South West of the UK, with places like Bristol leading the way as centres of excellence for digital innovation, including artificial intelligence and tech-brands. Many want a full-service offering without going to big agencies.”
Torti Algate, New Business Director at Junior, who has over 14-years agency experience including a significant time in the Middle East and most recently South West of the UK, said the new agency team offering was already in high demand.
“Many startups initially use branding agencies, but often cannot afford a larger, full-service creative and digital marketing agency service. Junior gives them the best of both worlds in a cost-effective way during their early stages of growth," she said.
“Oi has a track-record of making bigger brands more successful. We felt the time was right to launch Junior to service ambitious startups and strategically it also fuels future growth for Oi.”
Pictured: Torti Algate, New Business Director at Junior, and Peter Grange, Chief Executive Officer of Oi.
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