Have a coffee on Appleby on Blue Monday

Monday 21 January 2019

Appleby has partnered with local coffee shop Woodies in Guernsey to offer local residents a free coffee on Blue Monday, 21 January 2019.

The third Monday in January is known as ‘Blue Monday: the gloomiest day of the year’ following the Christmas and New Year celebratory period. This year, Blue Monday falls on 21 January 2019.

The #ThanksAppleby campaign will highlight the importance of creating and maintaining connections in a frenetic world by encouraging the community to take time out of their day to grab a coffee with someone to chat or reconnect this Blue Monday.

Appleby are coordinating this campaign in The British Virgin Islands, Charlotte, The Cayman Islands, Guernsey, Hong Kong, The Isle of Man and Jersey.

It works as follows: Approach Woodies coffee shop either on Le Pollet or at the bus terminus in St Peter Port on Blue Monday (21 January 2019) with someone who you would like to enjoy a coffee with.

1. Say #ThanksAppleby to receive your free coffee.
2. Take a photo of you having your complimentary coffee on social media with the hashtag: #ThanksAppleby.

Lynne Capie, Global Head of Communications for Appleby, said: “This campaign has been designed to create some goodwill within our communities, reinforcing the importance of taking time out and encouraging people to connect. We are running this campaign in six of the jurisdictions in which we are based and in Charlotte in the US, one of our client hubs.”