Co-op appoints new marketing chief

Wednesday 28 October 2020

Iain Beresford has been appointed as Chief Officer of Marketing and Membership for the Channel Islands Co-operative Society.

He will oversee the strategic direction of the society's marketing activity and branding, as well as the modernisation of the Co-op's membership experience and engagement.

"It's a genuinely exciting time to be joining the Society as the retail sector rapidly changes," said Mr Beresford. "Digital and in-store experiences are becoming increasingly seamless, so it's a hugely interesting and challenging time to be redefining our marketing strategy.

"Through its community engagement and sponsorships, CSR, environmental and sustainability initiatives, the Co-op makes a significant contribution to our local communities. I look forward to building on these values while also creating long-term value for our members."

Mark Cox, Co-op CEO, said Mr Beresford's appointment comes at a time of "exciting changes and developments" for the society:

"We are delighted to welcome Iain to the Co-op. He clearly shares the Society's vision and values, and our marketing and membership efforts are crucial to bringing these to life.

"I look forward to working alongside him as he brings his knowledge and experience to help us improve our engagement and relationship with members and customers."

Mr Beresford brings experience in senior roles in banking and finance, as well as media and legal sectors across numerous international locations. He has a Masters in Corporate Governance and is a both Chartered Governance Professional and a committee member of the IoD.