Select a region
Orchard topped the tree at the CIPR PRide Awards as campaigns with Skipton International and the Health Improvement Commission received special praise.
The Awards recognise and reward outstanding work across nine UK regions over the last 24 months. They are a celebration of exceptional talent and a reflection of public relations best practice.
Orchard PR won the ‘PR Consultancy of the Year’ title and received two further silver awards for client campaigns.
Orchard’s campaign with Skipton International, launching ‘Purple Monday, took silver in the ‘Regional Campaign of the Year’ category.
Designed to positively impact the community’s wellbeing on ‘Blue Monday’, which is often characterised as the most depressing day of the year, the campaign dispelled the stigma of mental health issues and positioned Skipton International as a wellbeing champion.
Also receiving silver, this time in the ‘Low Budget’ category was Orchard’s work with the Health Improvement Commission.
Pictured: Nearly 20% of the island’s adult population engaged with the Count 14 campaign on social media in addition to the work that was done out in the community.
The educational ‘Count 14’ campaign reached local adults with the message that to lower health risks from alcohol they should not exceed 14 units of alcohol per week and ideally, they should spread them over 3 days or more.
“The awards for the Count 14 campaign are testament to the hard work and creativity of the Commission’s team working in partnership with Orchard and a wide range of community ambassadors,” said Dr Simon Sebire from the Health Improvement.
“Changing alcohol-related attitudes and behaviour is very challenging and will take time, so I’m particularly pleased that the judges recognised our use of behaviour change principles in the campaign.”
Brooke Kenyon, Orchard's MD (client services), paid credit to the agency’s 13-strong Guernsey team.
“Picking up these awards reaffirms our belief that we can develop brilliant PR campaigns that make a real impact for our clients, so I must say a big thank to you them for choosing to work with us.”
There was also a silver award for ‘The Best Use of Social and Digital Media’ showcasing Channel Islands and Isle of Man based Rossborough Insurance to its future workforce.
Pictured top: The team at Orchard in Guernsey.
Comments
Comments on this story express the views of the commentator only, not Bailiwick Publishing. We are unable to guarantee the accuracy of any of those comments.