BBC reporter heads into the PR world

Friday 13 September 2019

Orchard PR has appointed Mike Wilkins as Digital Content Director, which is a newly created role within the firm

Mr. Wilkins has joined the public relations agency from the BBC, where he worked for more than 15 years.

During his time there, Mr. Wilkins was responsible for filming and producing news reports from across the Channel Islands for the Corporation’s international TV channels as well as the BBC website. Prior to the BBC, he was a management consultant specialising in usability, working with clients in the IT industry. 

Mr. Wilkins will join the agency’s senior team to develop and implement creative campaigns, with a particular focus on using video to connect businesses and organisations with their audiences. 

He said: “I will be enhancing Orchard’s video and digital services. After many years working in radio, TV and online, I have seen first-hand how video can be a highly effective way of engaging with your target audience. A compelling story, told visually, is a powerful communication method.”

Brooke Kenyon, Managing Director – Client Services at Orchard said: “It’s an exciting time for the PR industry and Orchard. How people consume news has evolved and newsrooms are changing shape. Today all successful communication campaigns embrace digital content and we’re seeing more demand from clients for video.

“It is not just about creating a single piece of content for distribution on a single channel; the most effective content has the ability to live in many different places in different formats. Mike’s appointment will ensure we continue to develop and grow our digital video services and his skills will help make sure we are well positioned to meet and exceed our clients’ needs.”

Pictured: Mike Wilkins.