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A pair of Guernsey-based entrepreneurs and industry experts have joined forces to create, and launch a new AI powered marketing assitance tool.
Brandly has been designed to provide businesses with personalised marketing support, while enabling them to 'scale efficiently, reduce costs and power-up performance'.
Founded by Guernsey-based industry experts Peter Grange; an experienced marketer and former agency leader, and Ian Campbell; an innovative telecommunications, tech and AI entrepreneur, Brandly is able to craft content across all channels, creating campaigns, giving ideas, analyse data and provide insights.
"Brandly addresses a clear gap in the market - brands need a bespoke AI tool that is easy to use and allows them to streamline their marketing efforts without losing the human touch,” said Mr Grange.
“Brandly empowers businesses to scale their marketing with smart, data-driven insights, while maintaining the personalisation that truly resonates with their audiences. I believe in delivering practical solutions that drive results, and Brandly does just that."
Pictured above and top (l-r): Peter Grange and Ian Campbell.
Brandly carries out its tasks using a PhD-level trained analytical 'brain' trained on behavioural economics as well as the latest marketing models, strategies and tactics.
It is powered by OpenAI, but can also be designed to fit an individual brand’s goals, products, services, strategies and plans - talking in its tone of voice from the get-go.
Mr Campbell said Brandly uses its tools to benefit users' work.
“In today’s digital world, marketing shouldn’t be overwhelming," he said. "With Brandly, we’re giving businesses the tools to simplify their marketing efforts while maximising their impact.
"We believe that by combining smart technology with human creativity, our clients will thrive in any market environment."
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