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Trying to solve data protection's "image problem"

Trying to solve data protection's

Thursday 30 January 2020

Trying to solve data protection's "image problem"

A cultural shift in people's attitudes to data protection will only happen when bad practice is seen as harmful, according to the local experts.

The Office of the Data Protection Authority (ODPA) hosted a public event this week to mark the 14th International Data Protection Day.

The Bailiwick's Data Protection Commissioner Emma Martins said it was important to continue raising awareness of data protection issues and the rights people have. 

"It is interesting that Data Protection Day was established by the Council of Europe, which is a human rights organisation," she said. "It recognised the importance of personal data and that a change in perspective is necessary so that our human rights are viewed both ethically and legally."


"Our aim is to ensure there is a cultural shift in society in terms of attitudes to people’s data and this comes from individuals, business and government. The law is a starting point and not an end point and the protection of personal data should be embedded and demanded in all areas of life."

Addressing those in attendance at the networking event, Mrs Martins said people's growing aversion to single use plastics is a good example of a cultural and behaviour change that she hopes will happen with data protection over time. 

"I would like to think there’s a day in the future where we don’t need a data protection day," she said. 

"If you can build a culture that does the right thing with data then you will approach it differently. It is not this room that is in our sights, it is those who don’t know it is Data Protection Day."

Pictured top: Emma Martins.

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