Alderney...island of adventure

Friday 18 February 2022

Visit Alderney has launched a new social media video campaign promoting outdoor adventure in the island.

Six short films position Alderney as an ideal destination for enthusiasts of the outdoors and focus on opportunities in the island to explore heritage and wildlife while walking, hiking and cycling.

Visit Alderney's new campaign has a wide target audience in the UK, Channel Islands and beyond but a particular emphasis on younger potential visitors. 

The films, which were made by Guernsey videographer James Harrison, are running as Google Ads as well as on Facebook, Instagram, and Twitter.  

Pictured: James Harrison, a Guernsey-based filmmaker, produced the promotional adverts for Visit Alderney. 

Tourism Officer Caroline Gauvain said: “Our goal behind creating the ‘What makes an Alderney Adventure’ video marketing campaign was to inspire audiences on social media about Alderney, showcasing the great variety of activities the island has to offer visitors in one beautiful and charming destination.”

There are two videos at the centre of the campaign, both lasting one minute. They are targeted at specific visitor markets - families and couples.

Those longer films are supported by a series of shorter videos trying to attract potential visitors to the visitalderney.com website.  

Through interest- and location-based targeting, the marketing campaign will reach potential tourists who live near places from which Alderney can be reached by a direct flight or with only one stop in between.

Within days of their launch, the first films attracted more than 10,000 views on Visit Alderney's Facebook page.

Pictured: The films are already proving popular on social media. 

Ms Gauvain said: “We are extremely grateful to the many island volunteers who gave their time over the three days of filming, both in front of the camera and those behind the scenes.

“We are really excited about the promotional films which we feel show Alderney as the beautiful and friendly island it is.’’ 

Annie Burgess, Chairman of Alderney’s Economic Development Committee, said: “We are very proud of what our tourism team has achieved with this campaign. The end product is of the highest professional standard and we’re sure it will be a great success.” 

Pictured (top): Stills from the promotional videos.