Monday 08 August 2022
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Media Release

New sponsor for campaign to highlight the dangers to young road users


MEDIA RELEASE: The views expressed in this article are those of the author and not Bailiwick Express, and the text is reproduced exactly as supplied to us

A campaign which shows the devastating consequences of young road users speeding or driving carelessly in Guernsey will continue after Rossborough agreed to be the new sponsor.

The insurance company has given its backing to a tri-service road safety initiative which brings Guernsey Police, St John’s Ambulance & Rescue and Guernsey Fire & Rescue together to improve road safety among young people.

‘The core business of each of the emergency services is preservation of life and that’s what this initiative is all about. This will be our sixth year of giving Year 11 students what is a hard hitting presentation about the very real consequences of speeding and careless driving on Guernsey roads,’ said Guernsey Police Traffic Sergeant John Tostevin.

‘We are confident that there is a direct correlation between this campaign and the significant drop in the number of accidents involving young people.’

Every Year 11 student in the island will be invited to attend the one hour presentation, which includes videos and evidence from accidents involving young road users in Guernsey including an interview with a young driver seriously injured in a car accident and his father. While the focus is on speed, it also looks at the use of mobile phones and drink driving.

‘Sadly, although the legal speed limit is either 25mph or 35mph, all of the emergency services will have attended accidents involving young people who have been exceeding those limits and not using the road as safely as they should. Those accidents have led to youngsters being seriously injured or in some cases, sadly killed, and what we want to do is set the students a challenge so that they each play their part in using Guernsey roads safely,’ said Sergeant Tostevin.

Ian Stewart, managing director of Rossborough Group in Guernsey, said they did not hesitate to sponsor such an invaluable initiative.

‘Road accidents are the single biggest killer of young people in the UK and worldwide with young drivers involved in one in four fatal and serious crashes. Statistics show that one in five new drivers will have a crash within six months of their passing their test and that an 18 year old driver is more than three times as likely to be in involved in a crash as a 48 year-old,’ he said.

‘If Rossborough’s support of this initiative can help ensure that those statistics are not reflected locally then it will be absolutely worthwhile.’

This year’s Tri-Service Road Safety initiative will run from Monday 6 to  Thursday 9 October.

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