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A local PR and marketing agency has taken a ‘cheeky’ swipe at one of their competitors following an unfortunate typo in the most recent edition of Aurigny’s inflight magazine.
Bridgehead Communications, a PR and marketing agency headquartered in London and with a recently opened hub in St. Peter Port, Guernsey, has published an ad online poking fun at fellow marketing agency, TPA. The latter made headlines last week for an unfortunate typo in the latest edition of Aurigny’s inflight magazine, En Voyage.
PR agency Bridgehead made the playful jab in a digital ad that reads “Bridgehead: Guernsey PR & Marketing - No stickers required!” after the marketing agency TPA confirmed last week that they had used stickers to mask a typo in the latest edition of Aurigny’s inflight magazine, where Golden Virginia rolling tobacco had mistakenly been listed as “Golden Vagina.”
The mistake, which was reported by the Bailiwick Express, has fast become a joke across the Channel Islands and further afield.
TPA, which produces En Voyage magazine for Aurigny six times a year, confirmed that instead of reprinting the latest issue, they opted to cover up the error.
Commenting on the advert, Founder and Managing Director of Bridgehead Communications, William Walter, who was brought up in Guernsey, said:
"We thought this was a cheeky way to poke a bit of fun at our bigger, more established competitor.
"In all honesty, we have a huge amount of respect for TPA. They're a talented team with a great track record, but we saw this as a ‘golden’ opportunity, and we really couldn't help ourselves!
"We hope that this is taken in the positive way that we intended it, and that it doesn't become a ‘sticking’ point."
