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Bowel Cancer Guernsey is encouraging islanders to don their loudest tie or scarf on Friday 28th January for Loud Tie Day, the charity’s popular campaign that aims to raise awareness of bowel cancer and generate funds to support its vital work in the community.
Everyone from schoolchildren and office workers to retailers, tradesmen and bus drivers are encouraged to wear their most colourful neckwear and make a donation to the charity for the privilege.
Anne Brouard from Bowel Cancer Guernsey said: ‘We're delighted to be hosting Loud Tie Day once again as it’s such a popular fixture in the events calendar. We know that the way people work has changed considerably due to the pandemic but donning some jazzy neckwear is still a fun way of spreading some cheer and raising awareness for such an important cause.
Bowel Cancer Guernsey is committed to improving awareness of Bowel Cancer across the Bailiwick by spreading the message that understanding the risks, symptoms and early treatment can save lives.
This month, in the lead up to Loud Tie Day, the charity launched its new Instagram channel and a social media campaign, ‘20 Ways In 20 Days’, providing helpful advice on how to minimise the risks of developing the disease.
‘We know that bowel cancer is seen as only affecting the older generation, as they are at a greater risk of developing the disease’, says Mrs Brouard. ‘However, we can’t emphasise enough that it can affect anyone at any age and social media is another helpful way that we can encourage islanders to lead healthier lives. We’re looking forward to seeing people share their snaps with the #LoudTie2022’.
The charity hopes that workplaces get behind this year’s Loud Tie Day initiative and encourage their employees to get involved. ‘We hope everyone will have a good rummage in their wardrobes or at one of the island’s charity shops and find a bright tie or scarf to help us get islanders thinking about bowel health’, said Mrs Brouard. ‘In the past, people have had a lot of fun with this event, such as holding a ‘loudest tie and silly scarf competition’ at work.’.
For more information on how you can get involved in Loud Tie Day, visit www.bowelcancerguernsey.gg or check out Twitter @BowelCancerGSY, Facebook @BCancerGuernsey and Instagram @bowelcancergsy. Share your images on social media using the hashtag #LoudTie2022 and access the 20 Ways In 20 Days campaign via #20WaysIn20Days.
Online donations can be made via giving.gg Loud Tie Day 2022.
