Locally based White Rock Brewery has big plans for growth in 2018 and is actively finalising plans for a major export drive into the UK, Europe and the Middle East.
The company is already established across the Channel Islands for its craft beer and now has a deal with Waitrose to stock its beer and gin ranges in a number of UK stores.
The company said it is also working hard in building relationships with key national beer wholesalers to drive exposure and sales across the UK craft pub network.
Last week it took over the Hope Pub in London, which was voted as Greater London CAMRA pub of the year in 2017. As part of the launch night promotion deal the local beers had total exclusivity and White Rock products will now feature permanently at the London site.
Ross Gledhill, MD of White Rock said of the launch in London: “The launch night in the Hope Pub was a huge success for White Rock. The pub was full to the rafters and our beer did not disappoint. We were inundated with positive comments and feedback was particularly positive for the new Scapegoat Golden Beer. It was the best seller of the night and was praised for its flavour and brand identity."
The brewery sees the development of new beers and diversification into gin distilling as key to its expansion and growth over the next ten years.
Mr Gledhill commented: “We are confident that the unique vacuum distillation, alongside our fractionation process, used in the production of our new gin gives us an edge over our competitors. We’re only a handful of companies to produce gin in this way which leads to a refined, subtle taste with a stronger flavour."
"Because of our distillation process, we have been invited to lead the talks at the four ‘expert sessions’ at the Telegraph Gin Experience being held in London this coming July and August. We’ll also be conducting taste session throughout the two day event.. 2018 also sees us as a key exhibitor at the Craft Beer Festival at the NEC in Birmingham this July. This, again, provides a marvellous opportunity to showcase our range of fine ales. Giving us an opportunity to invite distributors and customers alike to see our range of products in action."
The brewery said its focus for 2018 will not only be on overseas expansion, but also in continuing to build the brand across the Channel Islands. A key development will be "the launch of a bigger and better brewery and distillery in St. Peter Port" which will enable the brewery to upscale production for both beers and the new gin product.
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