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Five steps to becoming a sustainable business

Five steps to becoming a sustainable business

Wednesday 22 January 2020

Five steps to becoming a sustainable business

The Guernsey Chamber of Commerce has launched a five step guide for companies to become more environmentally friendly.

The Sustainable Business initiative, which was formed last year as part of the chamber, is encouraging businesses of all sizes to firstly appoint a 'Sustainability Champion' before taking on the plan.

The team behind it believe a champion is "essential" to kick-start efforts.

After that, they are encouraged to:

  1. Get the buy-in from above
  2. Get a few more people involved
  3. Define your organisational WHY
  4. Conduct a SWOT analysis
  5. Apply a sustainability framework

"The WHY is the business case that justifies why your company will invest resources in becoming more sustainable," a spokesperson for the initiative said. "Don't underestimate how different the WHYs may be across different organisations. Unless you understand the core WHY and then build a sustainability strategy around that, your efforts at best will fall short of their potential and, at worst, may fall flat on their face."


Pictured: The Sustainable Business initiative holds events for companies.

Champions are also being urged to address their strengths, weaknesses, opportunities and threats that could be affected by introducing sustainable policies.

"Your SWOT may be a good starting point, but a proper sustainability framework will help you identify further gaps in your thinking and help prioritise actions which are likely to have the most impact," the spokesperson added.

Along with numerous resources, the chamber is offering businesses the chance to attend events informing them on how to make environmentally friendly changes. 'Circular Economies, the only way to manage business waste' is being held today, while 'UN Sustainable Development Goals and their application to Guernsey' will take place on 28 February.

The plan is available to businesses to read for free here.

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