Guernsey-based skincare brand Maiiro has won two global awards and has been named as a finalist for a further four accolades.
Launched six months ago, the skincare collection uses seaweed and other natural ingredients including its signature compound, Kelpogen5™ and encourages sustainable alternatives to plastic packaging.
In February 2020 Maiiro won its first global award, FMCG Content Campaign of the Year, at the inaugural European Campaign Awards, for its Pack of Lies advertising campaign.
The campaign highlights the use of plastic in the beauty industry and the greenwashing by major players, encouraging more transparency about the products and packaging that the skincare industry produces, with its main focus on the use of plastic.
This month, Maiiro won the Editor’s Brand Choice award at the Beauty Shortlist Awards for its Anti-Ageing Cream, Anti-Blemish Cream and Organic Soap products.
Maiiro was also named as a finalist in the Sustainable Packaging category at the Global Sustainable Beauty Awards.
Later this year, the Maiiro team will attend the Pure Beauty Global Awards where the brand is a finalist for three awards:
Katy Rowe, Maiiro founder, said: "It’s been an incredible six months, to have won two global awards in such a short time is amazing. We’re extremely passionate about how we can help be a part of the solution to the plastic problem, which is why we wanted to highlight the issue alongside our launch.
"It’s fantastic to have our campaign recognised on a global level, the problem is much bigger than any individual brand or product but we hope this encourages other brands to consider the environment first.
"We’re also delighted that our products have received recognition, winning the Editor’s Brand Choice award, and we’re looking forward to the Pure Beauty Global Awards later this year. To be among such high-profile brands is astounding, given we only launched recently.
"We’re excited to be entering the next phase of Maiiro, with our next batch being made with Guernsey organically accredited seaweed, something I’ve worked so hard to achieve. I’m incredibly proud of the brand we’ve created and I’m looking forward to the future."
Pictured: Katy Rowe, Founder of Maiiro.
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