A new keynote speaker has been announced ahead of this year's Chartered Institute of Public Relations annual forum.
COO of A Blueprint for Better Business, Soulla Kyriacou, is one of four visiting speakers to be secured for the 12th annual event.
She will open the afternoon with a talk about purposeful profit - discussing why sustainability and corporate social responsibility matter and what they mean for businesses.
"The success of business is no longer simply measured by its size and profitability," said CIPR Channel Islands Chairman, William Church. "They need to consider their role in and impact on their local community and the wider world.
"As communication, marketing and PR professionals we are often involved in a business' reputation and its social responsibility. We believe it is one of the most topical subjects facing business and our community today, which is why we have chosen it as the theme of this year's forum."
Other speakers include Global Head of Social Innovation and Head of Corporate Responsibility at Experian, Richard Donovan, Founder of the Comms Hive, Advita Patel, and CIPR President Emma Leech.
Phil Eyre, Founder of Leaders, will bring the discussion into local context by sharing his insight into the challenges that Channel Islands businesses face.
The event is open to all and takes place at the Digital Greenhouse on 12 September from 12:15.
Tickets are £117 and can be bought via Eventbrite.
Pictured top: Speakers for this year's event.
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