It creates the only agency in the Channel Islands with a London operation and one of the world’s first agencies with its own creative automation platform.

"Having worked together over the past six months on a number of projects we realised that Oi’s strategy and creativity combined with TSL’s digital, content and automation expertise were a perfect fit, so we’ve created this new joint venture," said Peter Grange, Oi’s Chief Executive Officer.

"Times have changed. In this coming decade marketing teams will need ever greater agility without compromising on creativity. This joint venture is designed to deliver both."

The partnership creates a team of over 50 full-time staff across Guernsey, Jersey, London and west of the UK, with an additional Associate Global Network of over 250 staff, accessible anytime.​ ​Its leadership team includes Peter Grange, Chief Executive Officer, Steve Turnsek, Chief Operating Officer, Steve Mulholland, Chief Creative Officer, Joelle Wallser, Chief Client Officer, and Yiannis ​Poulakas​ as Chief Technical Officer. Other leadership appointments will be announced in the coming months.

Mr Turnsek was previously Head of Delivery at global creative agency Wunderman. He set up TSL Digital in 2007. The agency most notably built and delivered the global mindfulness app Headspace, provides digital and content production services for a number of top UK agencies such as adam&eveDDB and M&C Saatchi, and recently won a major digital contract for Nestlé.

"The synergies between Oi and TSL are perfect. I see huge potential locally and globally in the two agencies joining forces. This is the first step towards a planned merger in the near future," he said.