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Orchard has received national recognition in the 2021 PRCA DARE Awards.
The communications agency has won the South West region’s charity/not for profit award for its work with the Health Improvement Commission on the Count 14 campaign.
The winning educational campaign targeted local adults, communicating the message to lower health risks from alcohol they should not exceed 14 units per week and spread them over 3 days or more.
The campaign, focused on engaging with sectors of the local population susceptible to drinking more than the recommended amount according to the results of the 2018 Wellbeing Survey for Guernsey and Alderney.
Orchard Account Manager Megan Thoume and Account Executive Francesca Lewis led the project.
“Count 14 has been a brilliant campaign to work on,” said Miss Lewis. “We used insight, influencers and partnerships with the hospitality sector to ensure we delivered the Count 14 message in a creative and non-judgemental way.
"Having your work recognised on a national level is really motivating and reminds you of what can be achieved through the power of communication.”
Through the campaign, Orchard worked with the Health Improvement Commission on their mission to encourage and empower healthy living in the Bailiwick as part of their Substance Use area.
Andrea Nightingale, Substance Use Lead for the Commission, said: “We’re thrilled that the campaign has won a PRCA DARE Award. Engaging the public in a sensitive topic like this needed careful consideration, which is why we wanted expert input.
"Orchard developed a truly engaging campaign - they fully understood our objectives and the nuances of the local community, resulting in the creation and implementation of a really effective campaign.”
Deputy Al Brouard, President of Health and Social Care, congratulated them for the campaign's success.
"It’s evidence of the positive impact that the Commission is having through developing innovative and effective collaborations between the third and private sectors and government, a cornerstone of the Partnership of Purpose," said Deputy Brouard.
The PRCA DARE awards recognise and celebrate the best campaigns in the UK’s PR industry over the past 12 months.
Pictured top: Francesca Lewis (right) challenges islanders to pour correct alcohol measurements.
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