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Two prominent Chartered Practitioners will this Friday be hosting a webinar about 'greenwashing' and the reputational risks attached to it.
Mark Oliphant, Head of Communications at The International Stock Exchange Group, which has a green market segment TISE GREEN, will join Nichole Culverwell, Managing Director of Black Vanilla, to discuss the impact of ESG principles on corporate reputation.
The discussion, which will be streamed from 13:00 this Friday, will look at how there is currently no global taxonomy for ‘eco-investments’, leaving the door open for companies to make their opportunities and practices appear more ‘green’ than they really are.
Known as ‘greenwashing’, there is a danger that companies become selective about the environmental impact information they disclose, or position their impact as being more positive than it really is.
Mr Oliphant and Ms Culverwell will discuss the potential reputational consequences of misleading investors in this way and ways that organisations can share authentic stories about their ecological footprint.
Mr Oliphant is a Fellow of the Chartered Institute of Public Relations (FCIPR), a Chartered Practitioner (Chart. PR) and former Chairman of the Channel Islands Group of the CIPR. Mark also sits on the Guernsey Green Finance Group and the Marketing Committee of the Guernsey Investment & Funds Association.
Ms Culverwell is a Chartered Practitioner and the current Vice Chair of the Channel Islands Group of the CIPR. She has a CIPR Specialist Diploma in Crisis Communication and sits on the CIPR Knowledge Panel.
People can register online for the webinar HERE.
Pictured top: Nichole Culverwell and Mark Oliphant.
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